
Franchising in Asia
Many foreign franchise brands assume that the same Franchise Development principles apply in Asia, as in their home countries. However they often find, after significant spending and limited if any results, that they are in fact entirely off target. As a result, most franchisors tend to go through the same cycle of spending, learning, spending more, learning more, and so on, until finally they either postpone Asian Expansion aspirations, or they get lucky and find the right recipe to success in these diverse markets. We suggest seeking local expertise prior to jumping in with ad spend and potentially deeper investment. It is far more desirable to save the initial wild spending/learning spree for the final fine tuned effort, not only will this save you time and sanity, it will also likely save you substantial money. However, from a big picture outlook, key Asian markets are underserved by the International franchise sector, and represent huge opportunity for rapid expansion as economies continue to evolve, and demand for the best of the best continues to escalate, especially in emerging markets. Don't miss out, key Asian markets await you!